Critique: final SJI logos

This week I reworked my top five SJI logos that had been selected from the original 20 concepts. The main change I made was working with a different color palette to give the logos a more professional feel. I also changed up a few of the typefaces so that the logos had a subtle reference to sports. The Columbia Missourian's sports editor came in and collaborated with our design instructors to choose our best two logos, which we each revised one final time.

here are my five revised concepts

and here are the final two logos that will be submitted to SJI

This logo is meant to represent the forward progress SJI provides for women and minority journalists when it comes to sports reporting.

The stick figures are running, signifying forward progress into the future. The suggestion of movement also refers to action in sports as well as journalists who are constantly on the move.

The type refers to uniforms that one would see in a number of sporting events.

Each figure is a different color to show that they are each unique individuals, yet their body motion is synchronized to symbolize their unity in achieving forward progress.

This logo draws attention to the organization's emphasis on sports reporting in the newsroom.

The figures come from three very different sports (even though they all feature balls). The greenish yellow ball can refer either to softball or tennis, both of which feature prominent female athletes.

The colors, bold lines and use of type are intended to relate to a young audience, as the organization aims to assist young aspiring sports journalists.

Can't wait to see whose logo concept SJI chooses to represent its mission.